When I told an associate I was going to actively enter into the Bookkeeping Coaching commercial space, he asked me how I was going to differentiate myself.

What an odd question coming from him, given he helped with the creation of ZAP Accounting Software and given he unwound his bookkeeping knots with my assistance.

He finds Bookkeeping concepts to be very easy now.

If you ask him about his prior understanding, he
can't truly recall the accounting swamp of mis-understanding he was swimming before we engaged. He can recall negative experiences with others, but an ability to relate to his own knots has vanished completely.

Forgetfulness has real benefits.
Sometimes we just need a little more Coaching to remember that...